'Campaign':
Woman On Pedestal

• INT. GALLERY - MORNING

A CROWD GATHERS in the gallery, mingling between ADESUWA, standing on a pedestal in the middle of the gallery, and photographs by Jemima Stehli. ADESUWA is the center of attention, and the subject of the scrutiny of the gallery visitors.

    CRITIC 1
I’m not sure about this. She’s just a typical model, dressed in different clothes.

    CRITIC 2
No, you’re wrong — she’s establishing a new standard of beauty, a new ideal.

• INT. GALLERY - AFTERNOON

With each change of her look, more attention is directed at ADESUWA, who continues to pose, appearing to be totally at home in her body and clothing. However, she cannot forget that she is being assessed by those around her.

    CRITIC 3
Much like the “Table” piece, she is defined only by her opposition to the patriarchy, not by what she is.

    SOME CRITICS nod in agreement.

    CRITIC 3
As John Berger wrote, “men look at women. Women watch themselves being looked at… Thus she turns herself into an object -- and most particularly an object of vision: sight.”

• INT. GALLERY - EVENING

ADESUWA continues to pose, seeming to become increasingly intent on ignoring the critics with each change of look.

    A VISITOR whispers to another
She looks great — but is it art?

    CRITIC 4:
It’s unlike anything I’ve ever seen before. By looking at the audience in the eye, she claims control of the shared experience.

    CRITIC 5:
She’s the New Generation Woman - reclaiming her agency. She’s acting on the world that has acted on her.

    ADESUWA, exhausted from the constant scrutiny from the crowd, steps down from the pedestal and walks away, surrounded by murmurs from the crowd.

    GALLERIST:
Who should we put up there next?

  • Woman On PedestalAdesuwa Aighewi
  • ConceptYana Sosnovskaya
  • PhotographyThomas Lohr
  • StylingMarc Goehring
  • Creative DirectionDavid Koma, Yana Sosnovskaya, Nicola Morgan, Sergey Poydo
  • EditorEmily Wells
  • Set DesignDanielle Selig
  • Make-upKali Kennedy
  • HairRamsell Martinez
  • ProductionFox&Leopard, Sasha Bessonova
  • Web ProjectSergey Poydo, Maxim Karalevich, Kirill Balyasnikov
'Campaign':
Woman On Pedestal

• INT. GALLERY - MORNING

A CROWD GATHERS in the gallery, mingling between ADESUWA, standing on a pedestal in the middle of the gallery, and photographs by Jemima Stehli. ADESUWA is the center of attention, and the subject of the scrutiny of the gallery visitors.

    CRITIC 1
I’m not sure about this. She’s just a typical model, dressed in different clothes.

    CRITIC 2
No, you’re wrong — she’s establishing a new standard of beauty, a new ideal.

• INT. GALLERY - AFTERNOON

With each change of her look, more attention is directed at ADESUWA, who continues to pose, appearing to be totally at home in her body and clothing. However, she cannot forget that she is being assessed by those around her.

    CRITIC 3
Much like the “Table” piece, she is defined only by her opposition to the patriarchy, not by what she is.

    SOME CRITICS nod in agreement.

    CRITIC 3
As John Berger wrote, “men look at women. Women watch themselves being looked at… Thus she turns herself into an object -- and most particularly an object of vision: sight.”

• INT. GALLERY - EVENING

ADESUWA continues to pose, seeming to become increasingly intent on ignoring the critics with each change of look.

    A VISITOR whispers to another
She looks great — but is it art?

    CRITIC 4:
It’s unlike anything I’ve ever seen before. By looking at the audience in the eye, she claims control of the shared experience.

    CRITIC 5:
She’s the New Generation Woman - reclaiming her agency. She’s acting on the world that has acted on her.

    ADESUWA, exhausted from the constant scrutiny from the crowd, steps down from the pedestal and walks away, surrounded by murmurs from the crowd.

    GALLERIST:
Who should we put up there next?

  • Woman On PedestalAdesuwa Aighewi
  • ConceptYana Sosnovskaya
  • PhotographyThomas Lohr
  • StylingMarc Goehring
  • Creative DirectionDavid Koma, Yana Sosnovskaya, Nicola Morgan, Sergey Poydo
  • EditorEmily Wells
  • Set DesignDanielle Selig
  • Make-upKali Kennedy
  • HairRamsell Martinez
  • ProductionFox&Leopard, Sasha Bessonova
  • Web ProjectSergey Poydo, Maxim Karalevich, Kirill Balyasnikov

Two percent of this season’s sales will be donated to "Girl’s Power Initiative Nigeria" and "Campaign for female education"